Our Team

Founding CEO + Visionary  

As the visionary and connector of the brand Jax is the glue that keeps our operation together. She's the forward-thinking heartbeat of the brand. A mother, lifelong learner (proud UBCO Alumni), past board member for the Mamas for Mamas Charity (2018-2022) and generous listener to our powerhouse team.

Fave Okanagan Location: Deep into any orchard with my boys or with my toes buried deep in the sand at the beach!

Go-to OKGN piece: Our 3D printed and recycled drink ware products make me smile BIG time! 

What does the Okanagan Lifestyle mean to you?
Living deeply + exploring this world-class region from mountains high to valleys low in all four unique seasons. This lifestyle too means being thoughtfully curious about the world-class people who call this region home--  meeting each person with genuine kindness.

jaclyn@okgn.ca 

Matt Ferguson 

Operations Manager

You'll want to meet this greenhouse keeping, Okanagan-loving, local enthusiast. He's one of the regions all-time-greats. Matt makes meaningful connections with our community partners that align with our values and works with our amazing regional and national wholesale partners. 

Fave Okanagan Location: One of the many fishing lakes up some unmarked dirt road, likely untangling my girls' fishing line.

Go-to OKGN piece: OKGN Active Short - guaranteed to make any middle-aged dude run faster and jump higher... or at least look cooler.

What does the Okanagan Lifestyle mean to you? Life/Work balance and the assurance that there's a community-minded person around every corner.

Matt@okgn.ca

Shop + Inventory Lead

Andrew is our shop organizer + customer service rockstar. He'll greet you with a friendly smile, is a tremendous leader and athlete in the OKGN community (you should see this dude play lacrosse-- or any sport really). He knows our gear like the back of his hand + adventure tests for us well! 

Fave Okanagan Location: Walking + running alongside the lake.

Go-to OKGN piece: I love the Fleece Tee for how well it transitions from season to season! OKGN Active Shorts are a close 2nd place though, so comfy.

What does the Okanagan Lifestyle mean to you? Balance, community, opportunity, and home. 

Andrew@okgn.ca 

Madi Koch

Shop Assistant 

Fave Okanagan Location:  How do I pick one?? Let’s go with Big White, there’s nothing like carving turns in the powder and those mountain views. That’s also where I met my girlfriend and where we spend all of our free time in the winter. Our dog Nova even joins us for a few laps sometimes!

Go-to OKGN Apparel:  Gotta be the Better Together set. Having a lazy day? Better together set. Cute brunch date with the girls? Better together set. Need something warm under your snowboard gear? Better. Together. Set. 

What does the Okanagan Lifestyle mean to you?
Sharing!!! I was born and raised in the Okanagan and sharing this region with others is everything to me. I just want to take everyone snowboarding on one of our resorts, paddle boarding on one of our lakes, hiking on one of our mountains. I want to connect everyone with our amazing community members and local businesses, I want to share this Okanagan Lifestyle with you. 

Nicole Sihlis

Marketing + Creative Management

Fave Okanagan Location:   We spend a lot of time as a family at Gellatly Nut Farm and Pebble Beach in the summer. I like to hike Goat's Peak and meet Royce and the kids for picnic dinner and a paddle. We try to get out and do that about 5 nights a week! Swapping bath time for dips in the lake is all about working smarter not harder ;)

Go-to OKGN Apparel:   I love my crews. Any crew neck really, but I'm particularly loving the community crews with the embroidering. I'm finding it's really easy to dress up at work with that tone on tone.

What does the Okanagan Lifestyle mean to you?
Living in a place that's beautiful all year round where it's easy to be adventurous and connected as a family. I love that our friendships can be routed in activities like skiing, biking, camping, hiking, or just going for a paddle. Living in the Okanagan means we can consciously find ways to be outdoors with those we love... bonus if some days that involves fruit stands and ice-cream.

Nicole@okgn.ca

Royce Sihlis

Marketing + Creative Management

Fave Okanagan Location: The tippy top of Little White Mountain. It has the sweet alpine air that I love, 360 views and you can see Okanagan Lake stretching on into the distance.

 

Go-to OKGN Apparel: Every single hat they've ever made. I have a hat for every day and every occasion. Or the Community Hoodies. The lined hood likely makes it the most comfortable hoodie I've worn. You can thank me later :)

Royce@okgn.ca